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Summary
From June to July 2021, Adidas held a “Prime Blue Guardian” event in Xi’an, Jinan, Fuzhou, Chengdu and other places under the name “End Plastic Waste”. KEYFACTORY is honored to produce interactive installation for the stores .
KEYFACTORY is honored to produce interactive installation for the stores .
Transparent display cabinet
Adidas promotes the concept of “End Plastic Waste” by infusing the recycled fabric “Prime Blue” into the environmentally friendly series of shoes, interpreting the sustainable development vision of “End Plastic Waste” and using “sustainable, renewable ” As the pioneering concept of awakening environmental awareness.
The transparent display cabinet for ending plastic waste splits the process of using “Prime Blue” to produce shoes into four parts: “Recycling”, “Crushing”, “Melting”, and “Processing”.Four corresponding buttons can be found on the transparent display cabinet. In the transparent display cabinet, Prime Blue series shoes are showcased.
