Clash De Cartier
Installation
2020.05

Summary

In May, 2020,”Clash de Cartier” limited-time experience space, happened in Shanghai Plaza 66. KEYFACTORY is fortunate to create an interactive device for this event.

Inspired by “Clash de Cartier”. KEYFACTORY created an immersive experience space for Cartier.

When visitors enter the experience area, they will be attracted by the space where the roof and door frame are tilted.The Clash Upside Down House with white, red and gold as the main colors makes people feel that they are in the “upside down world”. Visitors can shoot short videos through the staff. Make various exaggerated actions in Clash Upside Down House and share their own “Clash de Cartier” creativity.

The Clash record store, which also uses white and red as the main tone, is embellished with golden records to become another unique area in the experience space.

Visitors complete four small questions by using the touch screen, and after scanning the code, they can generate their own playlist. Listen to the exclusive playlist produced by the famous French musician Michel Gaubert, express yourself with music, and shine on your other side.

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This area uses rivets, round beads, square studs and other elements to look dazzling under the light. Visitors can see all the works of the Clash de Cartier series in the exhibition area.

Visitors can complete a series of interesting Q & A interactions through the touch screen on the wall,matching the most suitable “Clash de Cartier” works.

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