Summary

In September 2020, the world’s first flagship store 「L’ATELIER MARTELL SHENZHEN」 under the famous French cognac brand Martell officially opened in Shenzhen

KEYFACTORY is fortunate to have made interactive installations for this event.

1. Display Wndow Interactive

When a customer approaches the flagship store, the perspective of the Shenzhen city skyline in the window at the entrance will be zoomed in. The customer’s sight will follow Martell LOGO from Shenzhen to Paris and finally reach Cognac. At the end of the animation, a QR code will appear on the screen, and customers can follow Martell’s official account after scanning the code.

2. Oak Barrel Interactive

One of the walls in the flagship store is made of original oak barrels used to make Martell Cognac. KEYFACTORY presents video materials on oak barrels through mapping to further explain Martell’s long history and handed down winemaking skills to customers.

3. Interactive Tasting Table

When customers explore the interior of the flagship store, they will see an interactive table made of a huge touch screen. The interactive content on the desktop can be divided into multiple parts. The interactive content produced by KEYFACTORY will enable customers to fully understand the history and culture of Martell.

4. Merchandising Area

When customers approach Merchandising Area, the projection content will automatically appear on the desktop. Customers can choose the products they are interested in. At this time, customers can hear the introduction of the selected product, and can further understand its selling points, classification and tasting records.