In January, SHISEIDO opened its first co-working space, the “SHISEIDO BEAUTY LAB”, to further accelerate innovation research in WeWork, a flagship collaboration space on Weihai Road, Shanghai. KEYFACTORY was fortunate to participate in the design and production of its office space.

Every time people open the door of the “SHISEIDO BEAUTY LAB”, they see a red tunnel extending inward. The lights on the channel breathed rhythmically, emitting a slight red light. When people enter the tunnel, the lights will turn on sequentially from the entrance.

This interactive lighting tunnel uses a combination ofsoft light strips and hard light strips.With the tunnel structure,it maximizes the Shiseido brand image and its corporate philosophy to those who enter the office space.

In the office area of the “SHISEIDO BEAUTY LAB”, many decorations with Shiseido design elements are placed. Whenever an AR program made for Shiseido recognizes these decorations, a corresponding brand video is played.